Write a case report.

The group case report is a critical reflection of the disruptive innovation strategies (See HBR journals for disruptive innovation) of the Patanjali Ayurved brand (https://www.patanjaliayurved.net/), the origin of entrepreneurial and marketing ideas and opportunities and the leadership mindset that is often a characteristic of a marketing leader. The report can be based on desk research, secondary research and primary research (i.e. ethnographic and netnographic observation only). Your first task is to provide a critical review of the Patanjali Ayurved brand. Your critical review is based on synthesising readings from peer-reviewed academic journals, relevant databases, industry and government reports, websites and newspaper articles. Your second task is to analyse consumer insights about this brand and requires you to gather observational findings.

Case report should be similar to the attached sample case with references from scholarly articles with images included.

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Below is the marking rubric for the case report:


Cover Page: Include Case Study Title, Student Names, Date of Submission


Executive Summary: Keep your main points in mind as you write the summary. You do not need to include every point in the summary, but ensure that the major ideas are covered succinctly


Introduction: Current Situation Analysis of Patanjali Ayurved brand and pertinent Background including a synopsis of the relevant information from the case analysis.



  • Key Issues/Goals/Problems
  • Decision Criteria
  • Assumptions
  • Data Analysis (analysis in appendix and summary info in body)
  • Preferred Alternative with rationale.


Justification/Predicted Outcome or Recommendations: It is important that all guesstimates or creative ideas be founded upon some economic rationale.




Presentation and Appendices: Assignments are to be submitted as a single Word file document. Attention should be paid to grammar, writing style, and correct referencing (use Harvard Referencing Style). All charts, financials, visuals, and other related items are to be included in the Appendix.

And the minimum word limit for the case report is 2500.

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