What constitutes best practice for a social media-led campaign? (3000 words essay)

3,000 word essay (plus or minus 10%). Students can address the topic to PR as a whole or to a specific area of PR practice of interest. Either approach should address the following question:

Social media and digital communications are continuing to change the scope and practice of PR.
What constitutes best practice for a social media-led campaign?

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Use examples to illustrate your answer.

Reading list

CIPR (2013) Social Media Best Practice Guidelines. London: CIPR. Kemp, S. (2015) Building a Connected Strategy. We Are Social blog. [Online] Available at: http://wearesocial.com/uk/blog/201 5/09/building-connected-strategy

Kawasaki, G & Fitzpatrick, P. (2014)

The Art of Social Media: Power Tips for Power Users

Meerman Scott, D. (2017) The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Kingsnorth, S. (2016) Digital Marketing Strategy: An Integrated Approach to Online Marketing

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